Why Big Companies Squander Good Ideas

The British invented the tank but the Germans exploited the idea. Kodak invented digital photography but went bankrupt nonetheless. Learning to act sustainably is already making many firms rich but many others are still sitting on the sidelines, wondering if it’s just a fad. In this fascinating Financial Times piece the FT’s Undercover Economist draws on Rebecca’s work to explore why firms have such difficulty taking advantage of good ideas – and what can be done in response.

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